To achieve more with less in 2023, here is a list of 16 free marketing technology tools that can be used.

Marketing professionals always strive to come up with innovative ideas, but tight budgets often hinder them. According to research, 63% of marketers in 2023 are aiming to be more creative, but half of them are restricted by shrinking budgets and cautious strategies.

To assist marketers in achieving their objectives without breaking the bank, we have compiled a list of 16 free martech tools that can help them save time and money. Here are some of the tools:

1. Buffer:

A free social media marketing tool that allows you to schedule posts for your social media pages well in advance. The free plan lets you connect one profile from each network and schedule up to 10 posts in advance for each network.

2. Yoast:

A free SEO tool that provides various resources for SEO experts and beginners. Its free WordPress SEO plugin evaluates your writing as you compose it and analyzes your website's content for ranking variables, including clarity, content duplication, picture alt tags, H tags, title tags, and meta descriptions.

3. Sendinblue:

A free emailer design tool that enables you to create attractive emails using drag-and-drop templates. It also allows you to track and monitor performance, A/B test headlines and email content, and segment your list so that the right people receive the relevant information.

4. IFTTT:

A free workflow automation tool that generates activities based on logic triggers. With IFTTT, you can automate posting content on social media channels, among other things.

5. Google Data Studio :

A free marketing analytics tool that allows you to configure your reports and interface with several free and paid digital channel connectors. The free edition is lifetime and comes with no trial or contract expiration clause.

6. Hemmingway:

This platform offers free copywriting and editing tools to assist in creating engaging content that captures the reader's attention. It helps to enhance the language and writing style of blog posts, emails, and website content, making it easier for readers to engage with the subject matter. It also supports SEO with its H tag formatting.

7. HubSpot Marketing Free:

This martech tool provides a free pop-up application that enables marketers to generate email leads through their website. The pop-up widget collects email addresses and provides key data points such as employer and visited pages. It can also assist in identifying sites that convert more quickly than others.

8. Loom:

This free tool makes creating screen capture videos easy, allowing users to record screen flows, audio, and camera video. The platform also hosts videos without requiring users to visit YouTube. The iOS software is great for capturing mobile experiences, but its editing capabilities are limited.

9. Airtable:

This martech tool is a hybrid of Excel and low-code application development, making it easy to customize as per your marketing calendar business cases Airtable can support attachments and works like workbooks, backed by a database backend the tool can be shared with a single click and formatting and filtering are simple. Being able to create custom applications such as a schedule that includes a Gantt chart is a significant breakthrough.

10. Make My Persona by HubSpot:

This free application helps in customer journey mapping by facilitating the creation of personas in seven easy steps. It takes only a few minutes to generate a professional-looking graphic overview that can be downloaded or exported. Users can also add their own segments or modify the color theme to reflect their brand identity before sharing the document with the customer or team.

11. Influencer Marketing Hub’s Hashtag Generators:

Hashtags are crucial for social media marketing on platforms such as Twitter, Instagram, and TikTok. Influencer Marketing Hub offers free hashtag generator tools for Instagram and TikTok to help increase reach and engagement. Simply submit your file, and the tool will generate relevant hashtags.

12. Twilio Segment:

This tool allows for customization of customer interactions, making it particularly useful for email marketing. You can use it to personalize emails and create targeted cart abandonment campaigns. Twilio Segment is free for up to 1,000 monthly visitors and two data sources, and offers over 400 integrations.

13. Siteliner:

Siteliner is a free website audit tool that identifies internal duplicate text and broken links. These issues can negatively impact website quality and search engine rankings, so it's important to address them. Siteliner will flag any internal link errors, making it easy to improve user experience and meet search engine requirements.

14. Gmass:

Gmass is a free email automation tool that allows for personalization of up to 50 emails per day using a Google Sheets spreadsheet of email contacts. It's a simple tool for those who prefer easy-to-use martech. Gmass will automatically personalize every email based on the information entered in the spreadsheet.

15. SuiteCRM:

SuiteCRM is a free, open-source CRM tool for sales, services, and marketing. It has a short learning curve and fast installation timelines, and offers real-time dashboard insights on active project status, funnel analytics, and revenue/expenses. SuiteCRM also allows for content customization and offers a range of accessible online add-ons.

16. Google My Business:

For brick-and-mortar businesses, having a verified and optimized Google Business Profile listing is crucial. It can increase footfall and promote employer branding, as well as boost credibility and trustworthiness for small B2B companies. Google Business Profiles makes your business more discoverable on Google Maps and other Google services, and can encourage potential customers to learn about your offerings and become actual customers.

In conclusion, these free martech tools can be valuable additions to any company's marketing technology stack. As your needs and budgets increase, you can consider scaling up to premium features.