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iHeartMedia and Neustar have made history by becoming the first companies to integrate broadcast radio into comprehensive marketing attribution. This groundbreaking partnership enables advertisers to measure the impact of radio advertising alongside other marketing channels, providing a complete view of campaign effectiveness.
The integration combines iHeartMedia's extensive radio network with Neustar's advanced marketing attribution technology, allowing advertisers to track and measure the impact of radio campaigns on consumer behavior and business outcomes. This represents a significant advancement in cross-channel marketing measurement.
The solution leverages Neustar's identity resolution technology to connect radio exposure with consumer actions, providing advertisers with actionable insights into how radio advertising influences customer behavior and contributes to overall marketing success.
This integration represents a significant step forward in marketing attribution, particularly for traditional media channels. By providing measurable insights into radio advertising effectiveness, the partnership helps bridge the gap between traditional and digital marketing measurement.
What makes this integration unique?
This is the first solution to integrate broadcast radio into comprehensive marketing attribution, allowing advertisers to measure radio's impact alongside other channels.
How does the attribution work?
The solution uses Neustar's identity resolution technology to connect radio exposure with consumer actions, providing detailed attribution insights.
What types of insights are available?
Advertisers can access detailed analytics on campaign performance, including reach, engagement, and conversion metrics across channels.
How can advertisers use this data?
The insights help optimize marketing spend, improve campaign effectiveness, and demonstrate radio advertising ROI.
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