.png){kind=logo}
Addressing the escalating demand for personalized marketing, businesses are increasingly amalgamating various data sources to comprehend consumer behavior. Crescendo Lab, known for its expertise in API and web hook integration services, has elevated its capabilities by incorporating Google BigQuery, giving rise to the "Crescendo BQ Database." This strategic move centralizes data, delivering five major advantages including low technical barriers, cost-effective development, high processing performance, flexibility, and the ability to handle substantial data volumes.
Data obtained through Crescendo Lab's trusted LINE marketing tool, MAAC (Messaging Analytics & Automation Cloud), will be stored in the Crescendo BQ Database. This encompasses consumer identity and behavioral data, covering attributes like birthday, gender, email, as well as tags, message opens and clicks, and Google Analytics purchase events. By establishing a straightforward connection to the database index, businesses can import essential data into various platforms such as Customer Data Platforms (CDP), Customer Relationship Management (CRM) systems, Marketing Automation (MA) tools, or Business Intelligence (BI) systems like Tableau and Power BI. This facilitates advanced applications such as cross-channel data analysis, detailed member segmentation, and automated journey design. The BQ Database streamlines data circulation, simplifying integration without the need for intricate engineering resources. This significantly assists businesses in comprehending consumer profiles and delivering more precise customer experiences, thereby creating lucrative business opportunities.
In addition to supporting businesses in the "More Than LINE" initiative through its data ecosystem, Crescendo Lab has ambitious plans to step into the Meta universe in 2024 with a cross-channel conversation tool. This tool, specifically designed for customer service and sales teams, aims to enhance businesses' presence on popular platforms like FB Messenger and IG Direct, widely embraced by Taiwan's Generation Z. The company also intends to introduce WhatsApp conversation services for multinational businesses, allowing them to manage multi-channel messages on a unified platform, ensuring consistent interactive experiences.
Looking ahead to 2024, Crescendo Lab envisions a surge in demand for personalization and seamless experiences. To effectively engage consumers, achieving even more personalized and uninterrupted experiences is imperative. The integration of data collection, analysis, application, along with AI technology and understanding different touchpoints, emerges as a pivotal strategy for leadership in this space. Capitalizing on its technical prowess and successful experience as a LINE Gold Technology Partner, Crescendo Lab continually updates and expands product features in alignment with the "More Than LINE" vision. The introduction of the BQ Database and cross-channel conversation service is poised to significantly enhance the efficiency of businesses in marketing, customer service, and sales.
The "More Than LINE" strategy involves integrating Google BigQuery to create a data center for swift data integration, analysis, and application, while also expanding to support multiple messaging platforms beyond LINE.
The database offers low technical barriers, cost-effective development, high processing performance, flexibility, and the ability to handle large data volumes.
Crescendo Lab plans to support LINE, Facebook Messenger, Instagram Direct, and WhatsApp, providing a unified platform for managing multi-channel messages.
It streamlines data circulation, simplifies integration without complex engineering, and helps businesses understand consumer profiles for more precise customer experiences.
MAAC (Messaging Analytics & Automation Cloud) is Crescendo Lab's trusted LINE marketing tool that collects and processes consumer data for the BQ Database.
Your email address will not be published. Required fields are marked *
Loading questions...
