Capillary Technologies, a leading provider of customer engagement software, has successfully acquired the Digital Connect assets of Tenerity's, a prominent loyalty program software services provider. This strategic acquisition marks Capillary Technologies' third expansion in the United States, enhancing its business prospects in the US and Europe by leveraging Tenerity's robust rewards ecosystem facilitated through Digital Connect. Tenerity, headquartered in Stamford, Connecticut, operates in 15 countries, further bolstering Capillary Technologies' global reach.

Capillary Technologies Expands its Offerings with Acquisition of Digital Connect, Now Branded as Rewards+

Capillary Technologies, a renowned customer engagement software provider, has acquired Digital Connect and rebranded it as Rewards+. This addition strengthens Capillary Technologies' portfolio by offering engagement and monetization software services that enhance brand recall for companies. Over the past year, Rewards+ has established an extensive rewards network and achieved notable success in the BFSI and telecom sectors.

As Rewards+ becomes the fourth product on Capillary Technologies' platform, joining Loyalty+, Engage+, and Insights+, the Rewards+ team operates from locations in the US, the UK, and India.

Recently, Capillary Technologies raised $45 million in a combination of equity and debt funding. Investors include a consortium comprising Avataar Ventures and its limited partners, Pantheon, 57Stars, and Unigestion. This funding supports Capillary Technologies' global consolidation efforts. With a track record of five successful acquisitions, including the recent acquisition of Brierley Partners from Nomura, a Japanese firm headquartered in Texas, Capillary Technologies continues to expand its reach. The company has also made investments in other startups, including Web Engage, a customer relationship management software provider.

Since its establishment in 2012, Capillary Technologies has successfully expanded its footprint across key regions, including the United States, India, the Middle East, and Asia. It serves over 100 loyalty programs in more than 30 countries, collaborating with renowned brands such as Tata, Puma, Shell, Al-Futtaim, Petron, Domino's, Kanmo Group, and Marks & Spencer.

Capillary Technologies derives a significant portion of its revenue from the US market, while Asia contributes to the majority. In a recent update, it was reported that the company achieved operational profitability (Ebitda-positive) in fiscal year 2023 and aims to generate free cash flows in FY24.

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