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Accelerate Your Marketing Career with Three Essential AI Applications that Streamline Workload and Fast Track Success.
In the realm of marketing, generative AI is not meant to replace talent but rather to enhance it. The notion of eliminating marketing roles is a reactionary response. According to a recent survey by Norwest Ventures, 81% of marketing leaders believe that generative AI will not lead to a reduction in team size. In fact, nearly one in five respondents plan to hire more professionals to leverage the capabilities of generative AI.
However, marketers who fail to embrace AI and leverage its potential risk falling behind in their careers. The top marketers are proactively exploring how and where they can integrate generative AI and its various applications. Understanding the appropriate implementation of AI is key to advancing your career in the ever-evolving field of marketing.
To gain a historical perspective, let's refer to the insights of tech innovator and investor, Marc Andreessen. He highlighted two instances of moral panic surrounding technology-driven job displacement over the past two decades. The first was the fear of "outsourcing" facilitated by the Internet in the 2000s, followed by concerns about "robots" in the 2010s. Interestingly, these fears were proven unfounded as the result was the most robust national and global economy in human history by 2019, with a record number of jobs offering higher wages.
AI and its Various Applications: Unleashing the Career Potential in Marketing
The field of AI, encompassing machine learning, natural language processing, and more, represents the most significant and rapid transformation I have witnessed in my lifetime. With the market projected to grow twentyfold to $2 trillion by 2030, as stated by Next Move Consulting, the AI revolution presents a multitude of career opportunities.
Software providers are constantly introducing new AI tools and integrating AI capabilities into everyday marketing products. When utilized thoughtfully, generative AI has an immediate impact, enabling marketers and teams to save time, increase efficiency, and unlock new possibilities. To stay ahead and deliver greater value as a marketer amidst this AI boom, it is essential to acquire key skills and have a comprehensive understanding of how AI will impact our roles and responsibilities. The best advice? Dive in and embrace it.
Drawing lessons from previous transformative periods, such as the rise of the Internet in the 1990s, the proliferation of mobile technology in the 2000s, and the adoption of marketing technology in the 2010s, we will explore three essential applications of AI in marketing.
Marketers leverage AI for rapid market research and data compilation essential for GTM strategies and execution. They automate the packaging and distribution of market insights to product, campaign, communication, and sales teams. Robotic processing bots enable quick app creation, automating routine tasks like report generation, website updates, and content enhancement. Recently, at a marketing summit, I came across the statement: "Generative AI is like having a new intern."
Generative AI empowers marketers to efficiently create and enhance content across multiple formats. Marketers leverage AI to develop educational blogs, optimize SEO, craft engaging social media posts, curate newsletters, and streamline product documentation. The transformative ability to convert text into video and vice versa revolutionizes content consumption options for audiences and customers.
By leveraging AI-generated content, marketers can allocate more time to create specialized content that tells compelling stories and adds unique value to their company and offerings. These enhanced capabilities provided by generative AI cater to B2B customers who prefer self-service research and content consumption before engaging with sales representatives.
Data plays a crucial role in comprehending, engaging, and satisfying audiences and customers. Artificial intelligence (AI) simplifies the task of organizing vast amounts of big data from various sources by acting as an efficient processor, synthesizer, and analyzer. AI also aids marketing teams in crafting targeted messages for specific audiences at the right moment, resulting in heightened levels of personalization. This personalization is vital for fostering long-term customer relationships and impressing potential customers. With AI processing data rapidly and its ability to discern patterns that elude human observation, marketers can drive enhanced individualized experiences across multiple channels like social media, email, text, and websites.
The realm of AI is teeming with tools and applications that are readily accessible, particularly when it comes to generative AI. You can swiftly enhance your practical understanding by actively engaging with peers, comparing notes on their usage and strategies. Leverage your trusted formal and informal professional networks, such as LinkedIn, GTM Insights, Pavilion, and Propolis, and stay updated by following valuable resources like @MarTech. Alternatively, you can utilize generative AI-powered search tools to stay informed about the latest advancements in these technologies.
Occasionally, your company may have policies that limit or discourage the use of AI. However, don't fret! There are numerous tools available for everyday use that can help you familiarize yourself with AI principles and possibilities. Many of these apps offer free versions, allowing you to experiment and gain proficiency. It is worth noting that if your company leaders are not supportive of experimenting with and adopting generative AI, it might indicate limited career prospects. Consider this aspect while planning your career trajectory.
AI is not replacing marketing roles but enhancing them. According to Norwest Ventures, 81% of marketing leaders believe AI won't reduce team size, and nearly 20% plan to hire more professionals to leverage AI capabilities.
The three essential applications are: 1) Research and Planning - automating market research and data compilation, 2) Content Creation - generating and enhancing content across multiple formats, and 3) Personalization - creating targeted experiences for specific audiences.
Marketers can begin by exploring free versions of AI tools, engaging with professional networks like LinkedIn and GTM Insights, and following resources like @MarTech. Many tools are readily accessible and offer free versions for experimentation.
The AI market is projected to grow twentyfold to $2 trillion by 2030, presenting numerous career opportunities. Companies are increasingly integrating AI capabilities into everyday marketing products, making it essential for marketers to develop AI skills.
AI helps organize and analyze vast amounts of data, enabling marketers to craft targeted messages for specific audiences at the right moment. It can process data rapidly and identify patterns that might elude human observation, leading to enhanced individualized experiences across multiple channels.
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